CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited, has been conferred the coveted Business Superbrands status in Singapore. Ascott Limited pioneered the world's first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust (SGX:A68U).

In 2006, Ascott established the world’s first Pan-Asian serviced residence Real Estate Investment trust,  Ascott Residence Trust.

Business Superbrands is an internationally recognized accolade which pays tribute to the best and most valued business-to-business brands around the world. Ascott is the first serviced residence company to receive this recognition.

The accolade is presented to brands that have met the stringent standards set by the Superbrands organisation in the areas of achievement, innovation, market share, reputation and corporate social responsibility. Brands were evaluated by Superbrands’ independent panel of marketing and branding experts as well as senior business leaders. Some of the notable brands that were accorded Business Superbrands status last year were SAP, IBM, Microsoft, Canon, SingTel and Singapore Airlines.

Mr Mark Pointer, Chief Executive Officer of Superbrands Singapore, said “To achieve Business Superbrands status, companies must have established the finest reputation in their fields, gain significant market share and attain a high level of brand recognition to be able to qualify. Achieving Business Superbrands status means that Ascott is seen as more trustworthy, of higher quality and has a better reputation.”

By Ridzwan Rahmat

Ridzwan has been analysing REITs and business trusts since 2008, and personally manages a portfolio comprising mainly of SGX-listed REITs. He founded REITsWeek in 2013.