CapitaLand Mall Trust blends physical, digital channels to engage customers (Part 2)

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The penetration of smart mobile devices has affected operations at traditional mall properties, as consumers increasingly turn to apps for their shopping needs.

However, Singapore retail REIT CapitaLand Mall Trust (CMT) has gone against the grain, getting online businesses to open up physical stores at its properties instead.

In part two of this installation, we take a look at how the REIT has attracted e-commerce retailers, including small blogshops and Alibaba’s Taobao, to set up physical stores at it properties.

This is part of a series exclusive series of interviews, where we speak to retail REITs in the country to understand their respective battle plans amid changing consumer preferences.

Read the first part of this interview here: CapitaLand Mall Trust blends physical, digital channels to engage customers (Part 1)

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